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Our Story Discover

Riverside Sales and Marketing was formed as a sales and marketing company and has more than 35 years of retail and club experience in the food industry throughout New England and the East Coast. We were established to give our manufacturing and vendor partners the best in representation and merchandising throughout All of New England and the East Coast. We value our relationships we have formed with both our vendor partners as well as the valued retailers and wholesalers we work with. We have established and continue to build a full team of great merchandisers in the field. They will continue to make sure that all our products are well represented and in stock within our retailers that we work with. Our goal is and will continue to be the “BEST” and not the biggest.



Coverage Areas



New Hampshire




Rhode Island

New York







Las Vegas

Steven Picardi


Steve started Riverside Sales in 2002. Steve brings 35 years of food industry experience around the United States and in New England. Besides handling and looking after the everyday company business, Steve handles all business at BJ’s Wholesale Clubs, Demoulas Market Basket, Giant Eagle, Fresh Markets, Hannaford Bros./Food Lion, and Ahold USA.

Michael Picardi

Key Account Executive

Michael is responsible for overseeing our demo program and merchandising. He also is the account executive for Hannaford Brothers, Giant Eagle and BJ’s Wholesale (with Steve) as well as  Roche Brothers and Dave’s, A.G. (with Mark).

Mark Shepherd

Key Account Executive

Mark handles and coordinates sales at major accounts such as Shaw’s Supermarkets, Big Y Supermarkets, Roche Brothers, Giant, Bozzuto’s and C&S. He also overseas some of our vendors as account executive.

Owey Pereira

Office Manager

Owey is responsible for all the receiving and inputing of orders as well as clerical and receptionist responsibilities.

Charles (Chick) Holt

Retail Sales and Merchandising Specialist

Chick is responsible for some C-Stores and end-user sales calls as well as for store merchandising, upkeep and inspection for over 300 retail customers and BJ’s Clubs throughout the New England marketplace.

Merchandising and Demo Team

We have formed a team of seven demonstrators and in-store merchandising specialists who work weekly to perform store checks and in-store demos at many of our valued retailers including Market Basket, Roche Brothers, Daves and Donelans.

Merchandising and Demo Team

  • Stephen Bugli – Merchandising Specialist and In-store Demonstrator
  • David Shepherd – Merchandising Specialist and In-store Demonstrator
  • Matthew Picardi – Merchandising Specialist and In-store Demonstrator
  • Candy Aponte – In-store Demonstrator
  • Cheryl Stone – In-store Demonstrator
  • Nicole Chaet – In-store Demonstrator
  • Danielle Boufford – In store Demonstrator